Corbis, a leading digital content and services provider for the creative and entertainment communities, today announced the launch of GreenLight Music (www.greenlightmusic.com), the music industry’s first online sync licensing solution for popular music. Launching with the support of four major music companies, the new service offers a simple, one-stop solution for creative and marketing professionals to secure usage rights to iconic music for a broad set of uses such as; websites, corporate videos, tradeshows, sales meetings, live meetings and stage productions.
GreenLight Music features music from some of the world’s best known artists and songwriters, including tracks from the vast catalogs of EMI, Universal, Warner and Sony/ATV Music Publishing. The new online service complements GreenLight’s core capability of managing music clearances to make music accessible to the world’s largest advertising agencies and global brands.
“GreenLight Music is a breakthrough, online solution that takes music licensing from a complex process, to a simple, online experience requiring only a few clicks,” said Gary Shenk, chief executive officer of Corbis. “Now, customers who would have shied away from using popular music can come to GreenLight Music to discover, search, select and purchase the iconic songs they want, quickly and easily online.”
“It’s our responsibility to find new and innovative ways to help EMI’s artists achieve the success they always dreamed of and, as part of that, we are committed to finding ways to simplify the sync licensing process to provide easy-to-use solutions for creative professionals,” said Brian Monaco, executive vice president for sales and strategic marketing at EMI Music Publishing. “GreenLight has always been a pioneer in finding new revenue opportunities for music licensing, and the GreenLight Music platform uses technology to remove barriers and take the opportunity into new directions.”
“At a time when music is being used in more ways than ever before, this deal will simplify licensing across a range of synchronization activity, outside of our core business in TV, film, games, apps, advertising and merchandising. With access to GreenLight’s client-base via this agreement, we’ll maintain our strategy of delivering new, large-scale opportunities for artists and songwriters that help develop their careers and fan-bases,” said Mark Pinkus, senior vice president of Worldwide Licensing, Rhino Entertainment, WMG and Ron Broitman, senior vice president and Head of Synchronization, Warner/Chappell Music, WMG.
The GreenLight Music website incorporates best in class functionality for music search, pricing and comparison of similar songs or artists. Industry professionals can search over one million iconic songs and quickly negotiate licenses and rates with all relevant song owners. Other features include a “Get it Now” option with thousands of well-known artists and titles available for immediate purchase, as well as pricing guidance and recommendation tools to help professionals find iconic music that will work for their budget.
GreenLight, a Corbis company, is the global leader in helping corporate, advertising and media clients break through the clutter through unprecedented access to music, film, celebrities and all things Hollywood. With the “GreenLight Guarantee,” clients secure permissions quickly with competitive pricing through the firm’s deep industry connections and are protected for the cleared uses.
GreenLight’s rights representation group manages the personality rights of iconic personas including Albert Einstein, The Wright Brothers, Steve McQueen, Thomas Edison, Charlie Chaplin and Johnny Cash. For more information, visit www.greenlightrights.com.
Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries.
EMI Music Publishing
EMI Music Publishing is the world’s leading publisher of popular music, representing more than one million copyrights including some of the best known songs ever written. Iconic songs in the EMI Music Publishing catalog include “New York New York,” “You’ve Got A Friend,” “The James Bond Theme,” “Lady Marmalade,” “Ain’t No Mountain High Enough,” “Always On My Mind,” “Over The Rainbow,” “I Heard It Through The Grapevine” and “Singin’ In the Rain.” Its current hit-making writers and producers include Beyoncé, James Blunt, Lady Antebellum, Jay-Z, Norah Jones, Pink, Stargate, and Kanye West.
Warner Music Group
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Bros. and Word, as well as Warner/Chappell Music, one of the world’s leading music publishers, with a catalog of more than one million copyrights worldwide.