“CMA Industry Insite” Adds International Episode Topic: “Country Goes Global”

Online Educational Series Can Be Found On CMA’s Member Web Site, My.CMAworld.com; Archived Episodes Posted On CMAworld.com

As Country Music continues to gain in popularity worldwide, CMA has added a new episode to its popular educational series, “CMA Industry InSite.” “Country Goes Global” discusses strategies to help artists gain a foothold “across the pond.”

The 19th episode, “Country Goes Global,” is available now and features interviews with artist/songwriter Jace Everett; Mark Hagen, Executive Director, BBC Radio; Rob Potts, CEO Managing Director, Rob Potts Entertainment Edge; Brad Turcotte, International Director of Marketing, Big Machine Label Group; and Jeff Walker, CEO, The AristoMedia Group.

“The popularity of Country Music globally continues to expand as evidenced by the recent high-profile international tours by artists like Taylor Swift, Alan Jackson, Brad Paisley, Toby Keith, Joe Nichols, Lady Antebellum, and Montgomery Gentry,” said Walker. “With the availability of music and information through global social networks and online opportunities this momentum should continue to build as fans worldwide discover the variety of artists and diversity of music within the Country format. This CMA Industry Insight topic is particularity relevant at this time.”

This installment discusses topics ranging from the best territories to visit to some of the challenges faced when embarking on a global tour.

The series began in May of 2009 as a member benefit designed to provide information about each segment of the music industry in a clear, informative, and entertaining way. Members have an exclusive window to preview the episodes before they are posted to CMA’s consumer Web site, CMAworld.com. Non-members will be able to view the first 18 episodes in the series on CMA’s consumer Web site, CMAworld.com. Previous episodes cover such topics as artist management, entertainment law, music publishing, marketing, and concert promotion.

The series is produced by digital marketing firm Hi-Fi Fusion.

Source: Country Music Association

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