Today, Mountain Dew taps into its southern roots and welcomes one of country music’s hottest emerging acts, Brantley Gilbert , into the DEW family. Embracing the brand’s Tennessee history and one-of-a-kind flavor, the new partnership is a perfect fit with the hit singer/songwriter’s high-energy live shows and authentic lyrics.
The Academy of Country Music (ACM) New Male Vocalist nominee has sold over 3.5 million tracks to date from both his debut album, A MODERN DAY PRODIGAL SON, as well as his current, Gold-certified HALFWAY TO HEAVEN DELUXE (The Valory Music Co.). Gilbert has scored four #1 hits, including the GOLD-certified smashes “You Don’t Know Her Like I Do” and “Country Must Be Country Wide.” After playing to over 500,000 fans last year while on the road with Eric Church and Toby Keith , Gilbert will kick off the second leg of his first-ever headlining dates – HELL ON WHEELS TOUR – on January 31.
“I have been a fan of Mountain Dew for as long as I can remember,” said Brantley. “I’m honored to be able to partner up with the DEW family for some exciting projects this year.”
“Being part of the DEW family means making a style that’s all your own, and never conforming to a traditional mold,” said Greg Lyons , Mountain Dew’s VP of Marketing. “Brantley exemplifies all that DEW stands for – making country music that is true to its rebel roots, in very much the same way that the brand stays true to its own. We couldn’t be more thrilled to welcome Brantley into the DEW Nation, and hope our fans will join us in helping him rock.”
Join Mountain Dew in helping Gilbert bring home the New Male Vocalist title by clicking here. Fans can vote one time per day, through February 4, 2013 at 3 p.m. Central.
For more information about Mountain Dew, visit www.mountaindew.com or join the conversation at @mtn_dew #IVOTEDFORBG or #BGNation.
SOURCE PepsiCo, Inc.
Brantley Gilbert Photo Courtesy of Big Machine Label Group