NEW YORK – Brancott Estate has teamed up with seven-time Grammy Award winning country group Lady Antebellum as the official wine of their headlining Wheels Up 2015 Tour. To celebrate the partnership, Brancott Estate has launched an online sweepstakes, offering consumers the chance to win a VIP experience at one of eight shows on Lady Antebellum’s upcoming world tour. The grand prize package also includes access to a pre-concert acoustic performance, meet and greet with the band and top-tier concert tickets.
“Brancott Estate’s lively wines and Lady Antebellum’s energetic tunes proved to be a winning pair last year,” says Jo Adamo, Vice President of Marketing, Wines & Champagnes at Pernod Ricard USA. “We’ve been great partners and are grateful for the opportunity to be a part of this year’s tour.”
“We’ve been fortunate enough to tour so many amazing places across the world, and New Zealand has always been a place that left a mark on us,” said Lady A’s Hillary Scott. “So, we’re excited to be bringing a little bit of it out on the road with us thanks to Brancott Estate and are looking forward to enjoying those summer nights!”
Brancott Estate will activate in select cities on Lady Antebellum’s tour route with in-store promotions, localized contests and sweepstakes. Fans will also have the chance to win a VIP concert experience by entering Brancott Estate’s online contest. The contest began on April 1 and will run until August 15. To learn more details and receive entry information, please visit www.winwithbrancottestate.com or visit Brancott Estate’s Facebook page www.facebook.com/brancottestate.
Lady Antebellum recently released their fifth studio album, 747, which has already spawned the multi-week Number One Platinum certified single, “Bartender.” The band’s new up-tempo “Long Stretch Of Love” is available at Country Radio now and follows over 11 million albums sold worldwide, earning nine trips to Number One on the country radio charts, six Platinum singles and “Vocal Group of the Year” honors from both the CMA and ACMs three years in a row. The band will kick off the North American leg of their headlining 2015 Wheels Up Tour on May 1 in Lubbock, TX following a recent European trek. The “inspiring” (London Evening Standard) world tour will continue through the fall with friends Hunter Hayes and Sam Hunt stacking the line up. For more information and a full list of appearances visit www.ladyantebellum.com.
BRANCOTT ESTATE™. Honoring our Marlborough heritage, Brancott Estate wines take their name from our cherished Brancott Vineyard, home of the original Marlborough Sauvignon Blanc; one of the world’s favorite New Zealand wine styles. In 1973, Brancott Vineyard was planted with grapes, a decision that went against the popular opinion of the time that the South Island was too cold to grow grapes. In 1975, Brancott Vineyard was planted with the first Sauvignon Blanc grapes in Marlborough. This pioneering determination and skill of our winemakers and viticulturists continues to be evident in every bottle, as is the care and respect for the land that allows us to produce each and every one. Brancott Estate wines are sourced from multiple vineyards.
BRANCOTT ESTATE™ is committed to sustainable practices and is a founding member of New Zealand’s original sustainable winegrowing initiative established in 1995. This program has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.
Enjoy Brancott Estate wines responsibly. www.brancottestate.com
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Brancott Estate is a trademark of Pernod Ricard New Zealand Limited.
For more information or images please contact: Krista.Drew@pernod-ricard.com
For Lady Antebellum, please contact: firstname.lastname@example.org
Source: Brancott Estate